Blending together UX / Product / Startups
My process on how to Mitigate Risk through Customer Validation to secure early seed funding.
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Domain Exploration
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To determine if your idea is worth pursuing and if there's a real opportunity within the space.
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Start with in-depth market research: analyze market growth, study competitors, and dive into trends to identify areas worth pursuing.
Open-Ended Discovery
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To identify and understand the most prominent customer pain points: who feels them and when they occur.
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Build customer segments and gather qualitative insights through 1:1 interviews. Map out their processes, pinpoint pain points, and reveal their desires to validate hypotheses.
Value Proposition
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To develop a solution that not only resonates with customers but also becomes a part of their daily routines.
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Test and refine concept cards through iterations. Use storyboards to illustrate scenarios and weave the cards into the narrative to gauge comprehension, interest, and demand.
Solution Testing
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To create a minimum viable product (MVP) that is effective at solving a niche problem.
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Transform your concepts into prototypes. Design the entire user flow from start to results. Test from low to high fidelity, keeping in mind comprehension and adoption.
Launch
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To exit with the MVP and secure your first revenue.
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Recruit your first pilot customer by reconnecting with stakeholders from the concept testing stage. They’ve witnessed the product’s development and understand its value. Support them through adoption and begin planning for scaling.
